bailiwick strategies
Bailiwick Strategies, a consultant business that helps people find their passion in the occupational world, had a vision for their brand which included soft, calming colors and a theme of “pathways of success”.
I designed branding for Bailiwick that included three logo variations, typography guidelines, and color schemes. Using SquareSpace, I built out a website from scratch with several complex pages including a home page, about the founder, blogs, services, and more. Stock photos and minimalist elements were incorporated into the branding to provide unity within the designs.
Bailiwick’s logo is inspired by the journey of finding yourself in your career. I decided to represent that in a pathway using organic shapes and a neutral dark blue, tying back to the client’s request for a peaceful and encouraging brand.
