DESIGNING UNITY in a series

For a project with multiple assets, a clear system with strong concepts is needed to create unity. I created several pieces to a theater campaign for Mamma Mia! on Broadway. Complete, I designed a poster, bus wrap, storefront signage, a playbill, and web graphics, all using original artwork.

Designing for multiple platforms is not easy. I was able to take something I made originally for a two-dimensional piece and shape it to fit on multiple formats.