zeedog accessories
PACKAGE DESIGN, FALL 2025
Zeedog Accessories is a brand created to show the funky side of pet gear, highlighting retro style in dog leashes, collars, harnesses, and other accessories. Branding for Zeedog was designed to be simple yet fun. Each design element put a modern spin on classic styles inspired by the seventies.
Diving into the details of packaging, the vision I had for Zeedog’s packaging was to create a way for simple packaging to make a product stand out on the shelf. Breaking free from traditional, confining boxes and turning toward open, circular packaging added to the brand’s goal to put a new spin on a simple product.
This series won an award in the student category of the Birmingham Advertising Awards.
brand guide
The logo uses handwritten text and bold colors to relate to the fun and funky nature of the brand.
With such a unique and lighthearted brand, structural sans-serif type adds foundation to the designs, with curved corners to take the edge off, literally.
Retro-inspired patterns communicate the brand’s identity in three unified ways.
Bold orange and energetic green give the brand life, while neutral yellow and dark green provide balance and stability.
