social awareness campaign

For this project, I have created a series of pieces for a campaign raising awareness for the dangers of fast-fashion and the benefits of secondhand shopping.

Using fabrics to represent shapes in a more abstract way, I designed a series of posters, ads, and other collateral material that brings a young, cool feel to a topic that might receive criticism for the secondhand items being dirty or damaged. I wanted to create a system where shopping secondhand was cool and appealing to young adults.

The Rewear Movement is designed to bring the appeal back to shopping secondhand.