hopeful bead studio
BRANDING, FALL 2025
Hopeful bead Studio is a beaded jewelry workshop and event rental service, catering to young girls and women who are looking for a group activity or want to learn a new skill. The purpose of this project is to create a brand that shows creativity, art, and mastered skill while staying relatable and open to all.
While shaping a brand identity for Hopeful Bead Studio, I focused on the bright, creative aspects of beading and leaned into a cool yet feminine color palette, polished typography, and eye-catching graphics. The result is a fun, inviting, and light brand system.
brand guide
To relate to the business’s product, the logo is a combination of a bead and the letter H, adding creativity and spunk to the brand.
A slab serif counters the roundness of the logo with a pleasant subtlety.
Cool blues and bright pink with a pop of yellow add edge to the brand’s femininity.